OPINION

From the recent surveys conducted in America probing the use of social media platforms, we saw some shocking results. For...

The resurgence of traditional marketing in this day of digital advertising may seem counterintuitive. New information, however, reveals that analog...

As political candidates and parties vie for voters' attention and support, marketing strategies have become increasingly crucial in the political...

The use of influencers in advertising has become standard practice for many companies. It entails working with people with a...

Marketing is changing faster than ever in the digital age. Businesses use cutting-edge marketing tactics to remain ahead of the...

The combination of TikTok's user-friendly interface, its algorithm-driven content recommendations, and its capacity to create viral material led to the...

Several aspects, such as the company's industry, size, target market, and product/service offers, should be considered while deciding between global...

Apple TV+ is a competitor in the sports broadcasting industry that has only recently entered the market. They were successful...

While AI can assist CMOs in their role, it is unlikely that they will be fully replaced by AI. CMOs...

Trump has become a public figure who is constantly the subject of headlines and online conversation. His increasing speculation in...