Several sources claim that Twitter’s revenue has dropped by 40% year-over-year, with the general decline in digital advertising and persistent worries over new Twitter head Elon Musk’s posts both playing a role.
Twitter Is At Risk
There have been rumblings that Twitter’s revenue has dropped by 40% year on year. The decline in digital advertising and scepticism about Twitter’s new CEO, Elon Musk, are contributing factors. As a result of taking on much more debt to finance the Musk acquisition.
Musk borrowed $13 billion to fund the project. Now, Twitter must fork over an extra $375 million each quarter on top of its existing costs.
However, the cumulative effect of these reductions is uncertain, and it’s possible that advertising expenditures may continue to fall, heightening the difficulty of the task at hand.