Warner Bros. Discovery’s Max is set to diversify its streaming portfolio by introducing a round-the-clock news service with CNN Max, set to launch on September 27 in the U.S. CNN Max aims to tap into CNN’s esteemed reporting and global news coverage prowess while presenting content tailored for the Max audience. It promises to be a dynamic, seven-day-a-week platform that will actively seek feedback from its users to refine its offerings.
CNN Max will showcase eminent CNN anchors, offering a blend of existing and fresh programs such as “CNN Newsroom with Jim Acosta, Rahel Solomon, Amara Walker, and Fredricka Whitfield” and breaking news sessions led by Jim Sciutto. Viewers can also anticipate shows like “Amanpour,” “Anderson Cooper 360,” “The Lead with Jake Tapper,” and “The Situation Room with Wolf Blitzer,” among others. This live streaming news service aims to cater to the growing demand for instantaneous, analytical, and global news content, providing flexibility for viewers to stay updated irrespective of location or device.
JB Perrette, CEO and President, Global Streaming and Games stated “As we laid out at our launch only a few months ago, our vision for Max is to be The One to Watch for all members of a household. We have the broadest and highest quality entertainment offering, and now will include world-leading news as a meaningful addition for all Max subscribers, at no extra charge. CNN Max is differentiated by having 24/7 news at its core from CNN, the leading global news organization, and being available on a scaled streaming service in the U.S., which has a significantly younger and additive audience compared to traditional TV. This provides even more quality choices for Max customers who will be able to easily catch up on what is happening in the world, particularly in moments of breaking news, all within one seamless experience. We’re excited to engage our Max community in this initial beta stage to help us learn and develop what appeals most to our customers in this new genre,”.
CNN Worldwide’s leadership echoed this sentiment, emphasizing the new platform’s potential to combine CNN’s unparalleled global journalism reach with the advantages of digital technology to cater to evolving consumer preferences.
Subscribers can expect the current CNN Originals hub to transition into CNN Max, which will host an extensive collection of news content, live streams, and episodes from popular CNN Originals and Series. Notable mentions include Emmy Award winners “Anthony Bourdain: Parts Unknown” and “Stanley Tucci: Searching for Italy,” as well as the Oscar-honored documentary “NAVALNY.”
In an era where digital streaming has disrupted conventional television, Max’s move to incorporate a 24/7 news streaming service indicates the growing intersection of entertainment and real-time news. By tapping into CNN’s robust journalistic framework, Max is poised to offer an immersive news experience, tailored to cater to the digital-first audience.