As the cost-of-living issue continues to bite, marketers are being pushed to take “centre stage” in assisting brands in understanding consumers’ shifting needs.
GfK Consumer Confidence Index
The latest GfK Consumer Confidence Index reveals a headline score of -45, three points below last month and one point lower than November.
Consumers’ view of the general economic situation over the past year has dropped by five points to -71. The only measure to increase in January is people’s expectations for their personal finances over the coming year. This is still 25 points lower than the same time last year.