DirectTV has launched a brand campaign called “Overly Direct Spokesperson,” starring Emmy and Golden Globe winner Brian Cox.
DirectTV And Brian Cox
The “Overly Direct Spokesperson” commercial for DirecTV uses Brian Cox’s portrayal of Logan Roy on HBO’s “Succession” to capitalize on viewer interest in the show without forming a formal partnership with HBO.
In the 53-second long form ad, Cox ridicules fictional characters in a number of settings, from a child’s T-ball effort to a family’s eviction from their own living room because of too much TV.
The ad is a part of the company’s new “Entertainment Without Compromise” campaign, which emphasizes the quality of the company’s customer service as well as its features and functions—including its local Major League Baseball coverage.
It’s a continuation of the brand’s “Get Your TV Together” promotion from before.