Viewers assume the show is a promotional vehicle for McDonald’s McBaguette, a French bread product because Netflix is a master at brand integration.
The third season of the Netflix online series Emily in Paris has arrived. This season, Emily, our main character, is employed by a marketing firm that specializes in promoting high-end lifestyle companies. Fans often debate the merits of McD’s and the localized menu item McBaguette.
Some of Netflix India’s original programming, such as Darlings and Fabulous Lives of Bollywood Wives, feature product placement. According to Samit Sinha, founder and managing partner of Alchemist Brand Consulting Pvt Ltd, OTT has caused a paradigm shift in the way people consume media.