Facebook has unveiled a new feature allowing users to set up multiple personal profiles, simplifying the process of organizing and differentiating personal and professional interactions, or even interests-based interactions.
This update comes in the wake of feedback emphasizing the convenience of having separate spaces for various facets of one’s life. It’s now feasible to have a profile dedicated to a passion, like gourmet food, while maintaining another solely for close friends and family.
This decision was influenced in part by the favorable reception of interest-specific accounts on Instagram. As of now, the rollout for this feature has begun and will span over the next few months.
To dive a bit deeper into its workings:
- Users can create up to four additional profiles, each with distinct names and @usernames.
- Each profile boasts its own Feed, ensuring content and shared interests remain pertinent to that account.
- Shifting between profiles is a seamless experience without the need for logging in repeatedly.
- However, it’s worth noting that features such as Dating, Marketplace, Professional Mode, and payments won’t be initially accessible for these supplementary profiles. While messaging will be present within the Facebook app and its web version, Messenger’s support for these profiles will see an expansion in the upcoming months. This feature will be open solely to eligible adult users.
A word of caution to users: default settings are applied to these additional profiles, meaning privacy and notification preferences from your primary account won’t be mirrored. Individual settings, such as post visibility or friend request options, will need to be managed for each profile. Hence, users are encouraged to review and modify privacy settings for every new profile. Importantly, there won’t be any visible link indicating the presence of these extra profiles on your primary Facebook account.
This move by Facebook taps into a growing demand for more granular control over online interactions and content consumption. By allowing users to carve out separate digital spaces, Facebook not only enhances user experience but also offers a fresh avenue for targeted content delivery and ads, which can be beneficial for marketers in the long run.