The Coca-Cola Company has shifted its focus to Fanta after undertaking its first “concerted” global drive-in support of the Sprite brand last year.
Global Brand Identity
Fanta’s logo and can design in the United States have always deviated from those in other countries. The beverage underwent a rebranding in the UK in 2017, when a logo featuring a more angular typography and a green leaf symbol within a coloured circle to match the flavor was introduced.
Similar to the logo introduced in the UK six years ago, the new one features an angular script and reversed blue and white colors but does away with the coloured circle and green leaf. The refreshed logo, which can be seen in stores and on the website, is meant to convey the idea that the company is one that encourages unplanned fun.