According to a news release, Coca-Cola launched a new global campaign on Monday that centers around the bonds formed during shared meals.
A Recipe For Magic
Coca-Cola’s “A Recipe for Magic” campaign was motivated by data demonstrating that sharing a meal together strengthens bonds and increases happiness, with 80% of people saying they would like to eat together more often and over 65% reporting that the campaign made them realize the importance of human connection.
The “A Recipe for Magic” advertising campaign from Coca-Cola highlights the importance of shared meals in today’s always-on society.
