Gamut and Waymark Partnership
Gamut provides advertisers with a risk-free method of reaching target and segmented audiences across all markets via top quality CTV video ads inventory. Waymark is an innovative artificial intelligence startup that can create advertisements for any advertiser of any size and have them ready to air in minutes.
By combining top quality video CTV inventory with innovative creative AI that streamlines the production of high-quality video advertisements while keeping costs low, the two firms hope to break down obstacles to local advertising.
In a statement, Keith Kazerman, President of Gamut said “We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising. Brands can leverage customized ads to targeted streaming audiences at scale, without the heavy lift and budget of traditional video ad creation. On the other side of the equation, publishers want to provide viewers with sponsored content that feels relevant, tailored, and varied – that’s what local CTV advertising brings, and what we want to enable.“.
CEO of Waymark, Alex Persky-Stern added “Together, Gamut and Waymark give content providers and advertisers everything they need to accomplish their mutual goals. Gamut has access to the inventory – and then taps into Waymark to offer that additional layer of video production at scale for local and regional ad partners with our AI-powered creative tools.“.