The entrepreneur has made an investment in OpenFortune, which creates promotional campaigns through fortune cookies.
OpenFortune, which debuted in 2017 and makes fortune cookie advertisements for 47,000 U.S. eateries and delivery platforms and sells printed messages to more than a dozen fortune cookie factories worldwide, will use the funding to expand its operations.
To capitalize on the popularity of fortune cookie marketing, Matt Williams and Porat created OpenFortune. They reasoned that the idea made sense because everyone’s attention is on the fortune cookie as they read it and look forward to what the future holds.
OpenFortune now receives marketing dollars from 35% of brand partners.