Advertisers were given an overview of a new study called the Conversion Lift study in the most current video tutorial for Google Ads.
What Exactly Is a Conversion Lift, and How Does It Function?
Simply, a Conversion Lift is a metric that determines how many conversions are brought about by your advertisements that otherwise would not have taken place.
The conversion lift solution offered by Google combines a number of different measurement strategies, including the following: (Multi-touch attribution, Incrementality Experiments and Marketing mix models).
