Google has added tools to its Display & Video 360 platform for managing connected TV (CTV) advertising campaigns on platforms such as YouTube and Hulu.
Google’s Connected TV Ads
TV functionality to check the reach of streaming publishers like Roku, Hulu, and YouTube is among the new features, due to the increasing importance of CTV campaigns among advertisers.
Marketers may now get an idea of how a Preferred Deal or Programmatic Guaranteed Deal will perform before launching the campaign. This feature will help marketers forecast the results.
Display & Video 360 also helps control the number of times ads are shown on CTV devices. This helps reduce unnecessary media spending and shows which publications and methods have the most people watching.
