Google is introducing a significant update to its Search functionality, enabling users to ‘Follow‘ specific topics for customized information and updates.
This new feature aims to streamline the process of staying informed about areas of interest, from sports teams to niche hobbies like vegan cooking.
With the ‘Follow‘ button, users can now easily track topics they frequently search for or wish to explore further. For instance, someone training for an MMA fight can follow related search results and automatically receive tailored articles and videos in their Discover feed on the Google app. This integration offers a more personalized search experience, bringing relevant content directly to users.
Additionally, users with notifications enabled may receive timely updates on important events, such as an upcoming race. The control remains with the user, who can update or unfollow interests at any time.
Google’s commitment to providing reliable, authoritative information remains steadfast with this update. The company will continue to prioritize high-quality content based on expertise and trustworthiness in the topics users choose to follow.
This feature is gradually rolling out on the Google app and on mobile browsers like Chrome and Safari in English in the U.S., with further expansions planned in the future.
Later this year, Google will also enhance the ability to easily access frequently visited sites. If a user repeatedly searches for specific content, such as DIY backyard project instructions, Google’s systems will recognize this pattern and prioritize that site in search results.
This update to Google Search not only signifies the platform’s evolution but also its dedication to creating a more tailored and intuitive search experience for its users.
Google’s new ‘Follow‘ feature in Search represents a significant leap in personalized online experiences. For marketers, it underscores the importance of creating content that resonates with audiences, as high-quality, relevant information will now be more readily accessible to interested users. This update is a reminder of the growing need for targeted and authoritative content in the digital space.