Google is currently testing a new features within the Google Ads campaign construction, according to Google Ads Liaison Ginny Marvin which she tweeted “We’re performing an experiment in the campaign construction flow.“.
Google Ads DSA New Flow
A few weeks ago, Collin Schmelebeck wrote a tweet in which he posed the question: “is Google testing a non-DSA option when creating new search campaigns?“. He also mentioned in the tweet that “currently not getting an option with a new layout when creating a new search campaign. is it a bug or a test on some accounts?“.
Ginny Marvin confirmed to Collin Schmelebeck that “We’re running an experiment in the campaign construction flow. You can create a DSA campaign:”
Step 1: “Turn on DSA setting: Campaign settings \ Dynamic Search Ads setting \ ON“.
Step 2: “Create DSA ad group: Ad Groups \ New \ Dynamic“.
Step 3: “Create eDSA creative type: Ads \ select DSA ad group \ create“.