In preparation for the retirement of the current version of Search Ads 360, Google is urging Search marketers to upgrade their management platform.
Google Search Ads 360
Google recently launched an upgraded Search Ads 360 that features various measurement and management tools aimed at simplifying the Search advertising procedure. And now Google revealed that the older version of the platform would be retired, requiring Search marketers to take action to maintain control over their Search marketing campaigns.
Google stated in their blog that: “Most advertisers can now schedule their upgrades to the new Search Ads 360. Access to the previous Search Ads 360 is expected to remain available until early next year. Please note that support for some features may be gradually reduced in the previous Search Ads 360 throughout 2023 as we prepare to shut down that product next year.”.
It is anticipated that access to the older version of Search Ads 360 will be terminated sometime in the early part of 2024.