The Trusted Store symbol in Google Shopping Search campaigns is currently undergoing development for a new look for few trusted advertisers.
What Is Google’s Trusted Store Badge?
According to Google, “The “Trusted store” badge is given to stores that Google determines provide a high quality customer experience. In order for a store to earn this badge, they must offer fast shipping and good return policies on their websites, have high quality websites, and have good user ratings, among other factors.“.
Recently, Brian Freiesleben discovered this new badge and shared a screenshot of it on Twitter.
In 2012, Google rolled out its Google Trusted Stores program to all U.S. businesses, and with it came a badge in search results for verified businesses.