Google’s seasonally updated “Frightgeist” platform is again turning heads by shedding light on the most popular Halloween trends based on Google Search data for 2023.
And the verdict? The Barbie Movie craze is unstoppable! This film has unmistakably left its mark on Halloween, paving the way for an influx of Barbie and Ken-themed costumes. So, if you notice a surge in blonde-haired, pink-dressed trick-or-treaters at your doorstep, you know the film to thank (or blame).
Frightgeist doesn’t stop there. This interactive mini-site boasts a listing of the season’s top costumes, complemented by a geographical map displaying the most-searched outfits across various U.S. regions. For the procrastinators out there, Google’s “Costume Wizard” might be your saving grace, offering eleventh-hour costume inspirations.
While Frightgeist’s insights might have rolled out a tad late for this year’s Halloween prepping, they are a fascinating snapshot of prevailing pop culture trends. Marketers, especially, can use this tool as a barometer for gauging consumer interests in the U.S., ensuring their promotional campaigns resonate with the masses.
The meteoric rise of The Barbie Movie and its influence on Halloween trends underscores the power of pop culture in shaping consumer behaviors. Marketers should tap into trend-tracking tools like Frightgeist to align their strategies with contemporary interests and preferences.