Google wants to help hotels reach their goals by making the advertising process easier. They use their hotel listings to create travel goal ads within the Max Performance Campaign.
Max Performance Campaign For Travel Goals
The AI behind Google’s Performance Max Campaigns for hotels makes it simple to increase the hotel’s exposure and book more guests directly through the SERP. It’s simple to create a campaign that reaches individuals at crucial points in their trip and encourages them to book.
In their blog, Google said: “Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Google Maps, Search, YouTube and Hotel Ads (coming later this year). During campaign setup, just pick your hotel properties from a map using our hotel picker tool. Then it’ll pre-populate ads for your hotel — including creative elements like copy, images and URLs — in every format. You can edit any of these pre-populated assets or upload your own instead.”.
Google is clearly working hard to improve and optimize the performance max campaigns features which will result in more bookings for hotels within the Google search engine.