Heinz partners with Druid Gaming to bring awareness to soils that host 95% of the food we eat today by building “S.O.S. Tomato Island” in Fortnite.
Heinz and Fortnite
Heinz plans to target millennials and gen-z’s with a Fortnite campaign that will emphasize the company’s environmental accomplishments.
Heinz’s choice of working with Fortnite is ideal because the Fortnite audience is a majority of young players who love games and sustainability initiatives. Players will enter the island and discover many interesting things about the brand and how soil works.
To provide some excitement, “The Storm” in Fortnite is a combat zone that gradually reduces the amount of safe ground on the island. Even veteran players now have an incentive to check out the site, which could lead to increased interest in the brand overall. For more information on the island, dial +1-877-1435-6432, which will be promoted by famous players on Twitch.