Hyundai Motor America and Culture Brands, have launched a new campaign targeting multicultural audiences. The campaign showcases the IONIQ 5 and IONIQ 6, both of which are all-electric vehicle models.
Hyundai Choose Yours Campaign
In fall 2021, Hyundai launched the OKAY marketing campaign to connect with the African American community by using cultural references and language nuances. Us”Choose Yours” is a clever reference to the “pick the paper” TikTok challenge, and it encourages a couple to experience the convenience, accessibility, and enjoyment of using electric products.
Angela Zepeda, CMO, Hyundai Motor America said: “Thriving in a technology-fueled world makes personal, emotional, and authentic storytelling an even more important tool for connecting with customers in a real way. Spotlighting Hyundai’s smart mobility vision delivers a differentiated experience through electrification, the ‘Choose Yours’ campaign highlights how the IONIQ 5 and IONIQ 6 are a seamless fit into our couples date night and lifestyle.”.
Erik Thomas, Director of Experiential Marketing, Hyundai Motor America stated: “While we continue our exploration to innovate and exceed customer expectations in a fast-growing EV market, we want to build a culture where we connect with people on their own terms and in relevant ways. In our latest extension of the Okay Hyundai theme, our goal is for the viewer to see Hyundai as progressive, sophisticated and streamlined, just like our real-life couple.”.