Global media measurement leader, Integral Ad Science (IAS), has announced an exclusive alliance with social media giant, X, to deliver its top-tier pre-bid Brand Safety and Suitability product on the platform.
Key Insights:
Balancing Act: Linda Yaccarino, X’s CEO, emphasizes the platform’s commitment to aligning free expression with platform security. She stated “At X, balancing free expression and platform safety is our number one priority – and we are proving these two things are not at odds. Growing our partnership with IAS offers brands a new level of protection and transparency as they continue to grow on X.”
Powered by AI: IAS’s product, backed by cutting-edge machine learning, promises brands enhanced control over their media investments. This move assures brands that their advertisements on X meet the brand safety and suitability standards set by the GARM framework.
Seal of Approval: IAS’s third-party validation brings an added layer of credibility, ensuring that ads on X appear in environments that prioritize brand values and safety.
End-to-End Support: IAS continues to pioneer the digital landscape, offering comprehensive solutions on X, ranging from measurement to optimization.
Lisa Utzschneider, CEO of IAS, expressed pride in being the sole pre-bid brand safety and suitability partner for X, she said “By activating IAS’s pre-bid optimization solutions, marketers can ensure their campaigns prioritize only quality inventory that is brand safe and suitable. We’re proud to be the first and only pre-bid brand safety and suitability partner with X and look forward to furthering the company’s commitment to transparency by giving marketers greater control through solutions that safeguard a brand’s interests and drive brand equity.”
This exclusive partnership between IAS and X is a significant stride in ensuring a more secure and transparent advertising landscape on social media. With ongoing concerns about brand safety online, this collaboration offers a proactive solution, leveraging advanced technology to prioritize brand values. The partnership is a win for both companies and advertisers, making it a development worth watching for industry insiders.
