Instacart, North America’s premier grocery technology platform, has unveiled its innovative “Instacart for Shopify” app. This new initiative aims to bolster growth for budding consumer packaged goods (CPG) brands on Shopify by granting them access to Instacart Ads. By bridging the gap between the two platforms, Shopify merchants can now seamlessly tap into Instacart’s suite of advertising tools, data insights, and automation features.
Ali Miller, Vice President of Product Management at Instacart said “With our extensive catalog across more than 80,000 retail partner stores in North America, we believe Instacart has one of the best platforms to help emerging brands grow. Combining our scale with Shopify’s merchant network creates a really powerful discovery tool for brands looking to understand their impact across different channels. With the Instacart for Shopify app, brands can learn about the sales they’re already driving on Instacart, and immediately take action by setting up Instacart Ads to supercharge discovery and sales.”
It’s noteworthy that Instacart collaborates with over 1,400 retail partners throughout North America. Consequently, a significant number of CPG brands on Shopify inadvertently drive sales via the Instacart Marketplace. This new integration equips Shopify merchants with the means to promote their offerings directly through Instacart Ads. More importantly, it offers them a panoramic view of their Instacart sales metrics directly within their Shopify dashboard – where they conventionally oversee their entire business operations. Such insights empower merchants to strategize and amplify their engagement with Instacart’s vast customer base.
Antonio Silva, Director of Partnerships at Shopify added “At Shopify, we are committed to forging partnerships that empower our merchants and keep them on the cutting edge. Wherever there is an opportunity to connect merchants and buyers together, Shopify is there first. By offering access to efficient and effective advertising solutions through Instacart’s integration with Shopify, our merchants gain valuable insights about sales data, advertising opportunities and performance across Instacart’s marketplace directly within their Shopify dashboard.”
Furthermore, the Instacart for Shopify app streamlines various processes for merchants. For instance, after installing the app, they can swiftly establish a complimentary Instacart Ads Manager account. This sidesteps the conventional onboarding phase and facilitates features such as automated product recognition. Merchants can then monitor their brand’s performance metrics – spanning sales data and ad campaign analytics – directly within the app. Also, the Ads Manager presents them with top-tier digital marketing tools to propel their brand forward. This includes impactful ad models like Instacart’s sponsored product advertisements, positioning CPG brands prominently within the Instacart Marketplace.
Instacart’s integration with Shopify is a paradigm-shifting move. It harmonizes advertising and sales analytics for emerging brands, ensuring they can navigate the competitive landscape with precision. By centralizing data and tools, Instacart is positioning itself as an indispensable partner for brands eager to expand their digital footprint and sales.