Instagram is set to extend its subscription feature to creators across the globe, following its successful rollout in the United States.
Over the coming weeks, eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the United Kingdom will have access to this feature. Instagram aims to provide an avenue for creators to foster deeper relationships with their most engaged followers and earn a recurring monthly income.
Instagram‘s subscriptions allow creators to offer exclusive content and benefits to their subscribers directly on the platform. Creators can set their monthly price, activating a “subscribe” button on their profiles. Benefits for subscribers include access to subscriber-only posts, stories, reels, and lives, as well as subscriber highlights, broadcast and social channels, and badges. These badges help creators identify and prioritize interactions with their subscribers.
Instagram’s global expansion of its subscription service underscores the platform’s ongoing commitment to supporting creators. This move aligns with the broader trend towards monetization in the digital content space, providing creators with an alternative source of income while enhancing user engagement. However, Instagram will need to ensure that the service remains beneficial for both creators and subscribers to maintain its momentum.