In a potential move towards augmented user privacy, Instagram is dabbling with a novel feature, empowering users with the discretion to mask their ‘like‘ activity from peers within the app.
The news came to the fore via social media guru Matt Navarra, who unveiled that select Instagram users are now encountering a notification, enlightening them about the potential to camouflage their likes.
Instagram’s nascent privacy endeavor bestows users with the prerogative to delineate the visibility of their ‘like‘ engagements on various posts and reels.
This encompasses options ranging from absolute transparency (visible to all) to more restrictive settings such as manifesting likes solely to close friends or even total obscurity, rendering their ‘like‘ activity invisible to every user.
Privacy controls have steadily evolved into an intrinsic facet of social platforms, echoing the amplified demand for digital privacy. With this test, Instagram reaffirms its commitment to user autonomy, catering to those who crave more circumspection regarding their in-app interactions.