Instagram introduced two new ads called Reminder Ads and Ads in Search Results to help target those attending events and those who search within the app.
Instagram New Ads
Reminder Ads will provide Instagram users the option to sign up for push notifications reminding them of upcoming important events nearby. Reminder Ads has a handy reminder service, where users can get updates one day in advance, at the start of the event itself, and fifteen minutes before.
Ads in Search Results will be served to people who are actively looking for specific types of businesses, goods, or content. Instagram hopes to roll out this new ad format to everyone around the world.