Instagram now allows users to publish still images with music, adding yet another method to incorporate music into the platform.
Instagram’s Creators account said on Nov 10, 2022
“Introducing the ability to add music to photos in Instagram Feed, providing creators with more tools to bring their content to life and express themselves! Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories. No matter which format works best to tell your story, you can now add a soundtrack to your favorite photo moments to bring them to life!”.
You’ll now see a new ‘Add Music‘ option in the post composer flow, as seen in the image above, where you may look for a track to add to your photo post. You can pick a section of the song between 5 and 90 seconds to use, adding more background and/or atmosphere to your post is going to give it the live it needs to shine. We believe this feature will increase the engagement on the platform.