On March 16, 2023, Instagram live shopping will not allow users to tag products while streaming live on the platform. This feature was available to users in the U.S. since 2020.
The End of Instagram Live Shopping
Instagram’s ending this service shows how difficult things have been in the U.S. Livestreaming market. Instagram was trying to compete with social media giants such as TikTok and WeChat.
Meta states that nearly 90% of Instagram users follow at least one shopping page on the platform, thus it’s still committed to commerce despite ending Instagram live shopping.
