Several Instagram users are seeing a “Memory” feature appear in their story feeds. The feature is an experiment to encourage users to re-post content from their archives.
Instagram Memory
In this screenshot provided by Jack Horwood, you will be able to see that Instagram is experimenting with a new feature that is presented in a slightly different style but is effectively the same as the old archive feature.
Selecting the Memory will bring up other stories you’ve told and created on that day.
