Instagram now has added a ‘Lead Form’ feature in the IG business profile CTA button, allowing marketers to collect leads from within the app.
Instagram Leads Form
Adding to the previous three existing options (Order food, Book now, Reserve) the new “Add lead form” can be used to collect information as reported by Sachin Shah.
This new method gives Instagram Business accounts the chance to learn more about the people who visit their profiles by giving them a series of short-form questions or a multiple-choice quiz.
This new feature is very interesting to digital marketers as it opens another channel for lead collection.