Some Instagram users are seeing a “Memory” Story prompt appear in their feeds, which is an experiment by the company to encourage them to repost older content.
“Memory” Story Prompt
Instagram is experimenting with a new ‘Memory’ Story prompt, effectively rebranding the app’s archive tool.
It’s a lot like Facebook’s “On this day” suggestions and it might get people using the app more frequently. But it can also mean that people are becoming less active on IG.
When Facebook was in trouble in 2015, it launched features like “On This Day” and memory prompts to encourage users to reflect on their pasts and connect.
Approximately 155 million Facebook users have opted to receive “On This Day” notifications by 2017, and in 2017 over 60 million people visited their own “On This Day” page daily.