Intuit Mailchimp, a top email marketing and automation brand, has joined forces with Wix.com, a leading global SaaS platform for establishing and growing an online presence. This strategic multi-year partnership aims to empower users by enhancing the functionality and user-friendliness of their marketing activities.
Through seamless CRM data integration between the platforms, businesses can expect improved customer engagement and increased sales growth.
Small businesses and marketers stand to benefit greatly from this collaboration. Intuit’s tailored solutions combined with Wix’s comprehensive online platform will enable users to leverage both sets of tools efficiently. For those using Wix to create their online presence and Mailchimp for marketing, this integration promises enhanced functionality and ease of use.
Nir Zohar, President and COO of Wix said “This partnership will allow both of our companies to bring our respective expertise and best-in-class products together to form a seamless experience for users. Intuit and Wix both strive to provide the best online solutions for our users, this is why I believe that together we will bring greater value and we look forward to the exploration of expanding the offering through this multi-year agreement.”.
Additionally, agencies and freelancers utilizing Wix Studio will now have access to a complete email marketing suite, equipped with industry-leading marketing tools to offer their clients.
The cross-platform integration will roll out gradually, beginning in the U.S., Canada, and the UK in the coming days.
Ken Chestnut, Global Head of Ecosystem at Mailchimp said “It’s more important than ever for businesses to aggregate their customer data so they can accelerate growth. With Intuit’s history of serving small businesses and marketers and Wix’s global footprint in the digital space, we’re bringing together a wealth of valuable technologies and insights that can unlock limitless possibilities for mutual customers of Wix and Mailchimp.”.
This partnership between Intuit Mailchimp and Wix holds great promise for marketers and small businesses. By seamlessly connecting CRM data and combining their respective strengths, these platforms aim to provide users with enhanced marketing capabilities.
This strategic move is a testament to the evolving landscape of digital marketing and the growing demand for integrated solutions that empower businesses to engage customers effectively and drive sales growth.