Invoca, a leading revenue execution platform, has announced groundbreaking integrations with Pinterest, Snapchat, and TikTok, empowering marketers to supercharge their social advertising campaigns with AI-driven caller intent data. This move solidifies Invoca’s position as the platform with the most direct integrations with social ad platforms.
Invoca‘s innovative solution addresses critical pain points for marketers, including offline attribution and audience targeting. By leveraging AI-powered first-party data from phone conversations, marketers can now target their most valuable audiences with precision, measure campaign impact, and optimize for increased revenue and return on ad spend.
Peter Isaacson, CMO at Invoca said: “More than ever, B2C marketers have to connect all of their media investments to revenue. They need to connect their critical first-party data into the broadest set of digital platforms possible. We have recently expanded our integrations into TikTok, Snapchat, and Pinterest because social advertising isn’t a nice-to-have for marketers – it’s a critical step in the buying journey. Marketers now have total visibility into how social ads drive revenue, so they can optimize spend and improve audience targeting.”
Invoca’s integrations enable marketers to retarget past callers ready to convert, exclude callers who already converted or aren’t leads from seeing ads, and use high-value callers as lookalike audiences to extend reach. The platform also provides complete attribution and accurate measurement, allowing marketers to optimize marketing spend with real-time call value data.
Joel Citron, CIO at AI Media Group said: “With Invoca’s AI, we are able to measure our call-driven ad performance on platforms such as TikTok or Facebook and optimize our campaigns to drive the best quality calls. Without the technology to track customer journeys that begin online but end with a phone call, we would not know if the caller was a lead and if that call resulted in a sale.”
Invoca’s latest move demonstrates its commitment to revolutionizing social advertising with AI-powered data. By providing marketers with the tools to target, measure, and optimize their campaigns effectively, Invoca is poised to drive significant revenue growth and ROAS for businesses across industries.
