To appeal to a broader audience, the whiskey company collaborated with the comedian Lilly Singh to create a series of videos centered on women’s rights.
Progress worthy of celebration
Thirty per cent of whiskey consumers in the U.S. are female. Increasing the presence of women in Johnnie Walker’s advertising campaigns is a priority for the company.
The final episode in a three-part video series on women’s empowerment was released lately by the brand. Lilly Singh wrote and directed all three of them under her Unicorn Island Productions banner. Singh produced commercials and documentaries focusing on women in leadership roles.
The female protagonist in the Diwali commercial becomes irritated when she is not provided Blue Label alongside the male protagonist. The company is also responsible for the song “Running with the Angels” which serves as the team’s official theme song.
