A new advertising campaign called “Born To Cocktail” was introduced for Ketel One Family Made Vodka by Diageo. This is the inaugural campaign for a new worldwide initiative dedicated to the cocktail.
“Born To Cocktail”
For Ketel One, the “Born To Cocktail” promotion means traditional drinks. vodka was made in collaboration with the advertising firm Alto.
This month could be rough for the alcohol industry as many people participate in Dry January and try to abstain from alcoholic beverages. A similar marketing campaign was launched by Tito’s Handmade Vodka with Martha Stewart.