Klarna, the AI-driven global payments network and shopping assistant, has forged a partnership with Rokt, an esteemed ecommerce tech firm. This alliance enables Klarna to integrate Rokt’s sophisticated technology, paving the way for innovative marketing strategies for retailers and crafting more personalized shopping journeys on Klarna’s application.
Rokt’s specialty lies in its capacity to harness machine learning, offering shoppers pertinent deals during the climax of their online purchase, a crucial conversion window.
This collaboration empowers brands to tailor their advertisements based on demographic and location insights, ensuring that Klarna users encounter meaningful promotions from prominent brands, including Hulu, HelloFresh, and AdoreMe.
Elizabeth Buchanan, CCO of Rokt said “We are thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way. By delivering relevant offers to shoppers on Klarna’s shopping app, Rokt will expand Klarna’s marketing solutions across all categories, create deeper consumer connections and drive incremental profit.”.
Klarna’s impressive reach extends to a dedicated US clientele of 37 million shoppers. By allying with Rokt, Klarna envisions offering brands an augmented platform to resonate with their desired audience, optimizing conversions and simultaneously delivering a meticulously tailored shopping ambiance for their users.
Kristina Elkhazin, Head of Klarna North America said “We are dedicated to expanding Klarna’s role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences. Rokt’s technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers.”.
In the ever-evolving realm of ecommerce, this union signifies a conscious effort to better understand and cater to consumers’ preferences. Brands stand to benefit immensely by capitalizing on these refined marketing strategies, ensuring they remain relevant in a saturated market.
The synergy between Klarna and Rokt underscores the significance of personalization in modern ecommerce. By aligning sophisticated AI with keen market insights, the duo is poised to redefine ecommerce marketing, setting a benchmark for others in the industry.