LinkedIn, the eminent professional networking platform, has unveiled a new ‘Brand Partnership‘ label for posts, ensuring transparency for sponsored content. If a post has been sponsored or compensated by a third party, users can now easily flag it with this label.
When you go to ‘Start a post‘ on your LinkedIn homepage and craft your content, there’s an option to select who will view your post. Thereafter, a ‘Brand Partnership‘ toggle appears. By switching it ‘On‘, the post gets tagged as a brand partnership, while choosing ‘Off‘ leaves it untagged. Once you hit publish, the post conspicuously displays the ‘Brand Partnership‘ tag.
However, a couple of considerations to keep in mind: the label is exclusive to public posts. Adjusting the post’s visibility to ‘Connections only‘ or ‘Groups‘ deactivates the toggle, and it’s only reactivated when the post is set to public. Each time you craft a new post, the toggle will always default to the ‘Off‘ setting.
LinkedIn also emphasizes the importance of adhering to local regulations and guidelines related to such disclosures. In commitment to a secure and trustworthy platform, posts marked with this label will be publicly searchable, catering to both members and non-members.
This strategic move by LinkedIn highlights its commitment to fostering trust within its community, ensuring that sponsored content is transparently communicated to audiences.