In a recent article on LinkedIn, strategies are discussed on how SaaS companies can boost their marketing success during difficult market conditions that may cause a decline in customer acquisition outcomes.
LinkedIn SaaS Marketing Report
Spending on SaaS solutions is increasing, reaching $208 billion by the end of 2023, despite the economic slowdown. This information comes from LinkedIn, who reported that in 2022 the spending was $176.2 billion.
Businesses can improve their efficiency on LinkedIn by accessing their current customer base, according to a new 15-page guide.
You can get the full report by clicking here.