LinkedIn is offering a new capability within Campaign Manager that will allow you to take advantage of insights gained from your Company Engagement Report.
What Is LinkedIn’s Company Engagement Report?
To help current account-based marketing programs reach new heights of intelligence and efficacy, LinkedIn Campaign Manager includes a company-level monitoring and reporting feature called the Company Engagement Report.
LinkedIn’s Company Engagement Report can be found in the Matched Audience section of Campaign Manager. It details the number of people from each organization who have interacted with your ads. This data is very useful to narrow down your audience, but it’s only available to those who advertise on the platform or upload their matched contact list.
