LinkedIn Premium users will soon be able to include a personalized call-to-action (CTA) button on their profile directing visitors to a specific URL.
LinkedIn Custom Button
This feature is for Premium Business users only, which is a tad more costly than the most affordable Premium bundle on LinkedIn, Premium Career.
LinkedIn explains: “For many of our Premium Business subscribers, their LinkedIn profile is crucial for connecting to new business opportunities. That’s why we’re starting to roll out a new Custom Button that provides the option to add a personalized call-to-action to their profile.”.
There are 6 different CTAs for the custom feature, which include: “Visit my store“, “Visit my website“, “View my portfolio“, “Visit my blog“, “Request a consultation“, and “Sign up for a demo.”.
Currently, only a few LinkedIn Premium members can use the Custom Button, but the company plans to expand access in the coming weeks.