LinkedIn has published a new overview of key skills and development trends among CMOs worldwide, drawing from its 2024 Jobs Outlook report.
Despite a 47% decline in CMO job titles over the past year, LinkedIn’s data reveals a shift towards more functionally diverse and integrated marketing leadership roles.
Instead of signaling the extinction of marketing leadership roles, the decline in CMO titles reflects the emergence of new leadership positions like Chief Brand and Analytics Officer, Chief Growth Officer, and Chief Marketing and Communications Officer. These roles highlight the expanding responsibilities and skill sets required of modern marketing leaders.
Lenovo CMO Emily Ketchen, in a recent LinkedIn Collective article, emphasized the variety of roles that CMOs now fulfill, such as growth officer, customer officer, brand guardian, and data leader.
LinkedIn’s new infographic supports this, showing how CMOs are honing their skills to manage increased power and responsibility effectively.
The evolving landscape of marketing leadership underscores the need for CMOs to adapt and expand their skill sets. This shift not only reflects the growing complexity of the marketing function but also opens up new opportunities for those willing to embrace these changes.
