LinkedIn has announced plans to modify follower counts on company pages by excluding inactive accounts. This strategic move is designed to grant businesses a clearer picture of their genuine active audience. As this update rolls out, brands should brace themselves for a potential decline in their displayed follower metrics.
LinkedIn’s latest change underlines its dedication to ensuring authentic user engagement metrics. With this recalibration, businesses can look forward to fostering deeper connections and receiving feedback from truly engaged members of their community.
While the initial drop in numbers might be alarming, this change by LinkedIn emphasizes quality over quantity. For brands, it’s a positive step towards building and engaging with a truly active community.