Set to kick off on August 14, McDonald’s is leaning into its vast pop culture footprint with the launch of the ‘As Featured In Meal.’ This initiative sees McDonald’s broadening its ‘Famous Orders’ campaign, historically known for spotlighting celebrity-favored meals. The latest endeavor will span across more than 100 countries, making it the most extensive ‘Famous Orders’ rollout yet, as shared by McDonald’s Global CMO, Morgan Flatley.
The ‘Famous Orders’ concept, introduced in 2020, has garnered significant traction. Rather than introducing novel menu items, these custom meals spotlight existing menu combinations, portraying the favorites of big names like Mariah Carey, BTS, Cardi B, and Offset.
The ‘As Featured In Meal’ takes a different direction, emphasizing McDonald’s numerous mentions in pop culture. Notable references include George Constanza’s date mentioning the Big Mac in an episode of “Seinfeld”, as well as McDonald’s appearances in movies such as “The Fifth Element” and even in anime like “The Devil Is a Part-Timer!”
McDonald’s nostalgia-driven approach further extends to a collaboration with the Disney+ series “Loki”. A special event scheduled for August 30 will see a Brooklyn-based McDonald’s outlet donning an ’80s theme, in alignment with the time-traveling theme of the show’s second season. This immersive experience will be short-lived, lasting only three days.
McDonald’s decision to tap into its rich pop culture legacy is a testament to the brand’s ingrained presence in modern-day media and entertainment. By spotlighting its iconic appearances, McDonald’s is solidifying its status not just as a fast-food giant, but also as a cultural touchstone that spans decades. Pairing this nostalgia with a partnership with a contemporary series like “Loki” displays the brand’s ingenious ability to blend the past and present, resonating with both older and newer generations of fans. This might just be McDonald’s way of reminding the world of its timeless appeal.