Meta aims to help marketers engage with Facebook users more efficiently through automated ways of communicating and exchanging information. This includes improving lead generation forms to streamline the process.
Lead Gen Tools
Meta is launching a new feature that will automatically apply promo codes during the checkout process, making it possible for customers to get real-time discounts.
Meta explains: “Promotional ads can help people find opportunities to save on products and offers from brands they love. Starting in the United States, United Kingdom, Canada and India, select advertisers on Facebook will be able to better engage people through various features that make it easier to find, apply, and manage deals that are relevant to them such as seasonal sales, first-time purchase discounts and holiday promotions.”.
In addition, Meta has revamped its Lead Ads with a dynamic inquiry flow that adapts automatically to user input.