More privacy penalties and corrective orders have begun the New Year for Meta’s operations in Europe when it was fined €390 ($414 Million).
Meta Ads Personalization In Europe
Meta, Facebook’s parent company, was fined hundreds of millions of dollars by Irish regulators on January 4 for online privacy abuses and was prohibited from coercing European users into agreeing to tailored ads customized to users behavior.
Meta’s business model of targeting people with ads based on their online surfing and browsing behaviour could be disrupted by Ireland’s Data Protection Commission.
In a statement, Meta said “we strongly believe our approach respects GDPR, and we’re therefore disappointed by these decisions and intend to appeal both the substance of the rulings and the fines. There has also been inaccurate speculation and misreporting on what these decisions mean. We want to reassure users and businesses that they can continue to benefit from personalised advertising across the EU through Meta’s platforms.“.