Meta, has announced that advertisers can no longer filter their ads based on a teen’s gender only.
Meta Protecting Teens From Ads
According to a business blog post, the new policies will take effect next month in February 2023, allowing marketers to target teenagers based on demographic data such as where they are located and their age. Previously, Meta prevented advertisers from focusing on teens based on their online browsing behavior (such as accounts and pages they like on Instagram and Facebook).
Meta said in a their business blog post “As part of our continued work to keep our apps age-appropriate for teens, we’re making further changes to their ad experiences. We recognize that teens aren’t necessarily as equipped as adults to make decisions about how their online data is used for advertising, particularly when it comes to showing them products available to purchase. For that reason, we’re further restricting the options advertisers have to reach teens, as well as the information we use to show ads to teens.”.
Meta’s social networks have a minimum age requirement of 13. Adjustments to the new targeted advertising updates will affect those between the ages of 13 and 17.