In a groundbreaking collaboration, NBCUniversal and Walmart are transforming the television viewing experience by introducing ‘shop the moment’ capabilities on Peacock.
This new feature debuts with Bravo’s “Below Deck Mediterranean” Season 8, enabling fans to purchase Walmart products that mirror the on-screen luxury of yacht living.
The initiative rolls out with shoppable episodes on November 7, December 5, and December 12. During these episodes, viewers can engage with an interactive product carousel by simply using their remote. Scanning a QR code then directs them to Walmart.com for a streamlined shopping experience.
William White, CMO at Walmart “Walmart customers are finding inspiration everywhere and anywhere, including their favorite TV shows. It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase. We know some of our customers’ most loved TV shows right now are on Bravo. By expanding our shoppable TV footprint with NBCUniversal, we’re pairing our incredible product assortment with some of their most talked-about content so our customers can quickly purchase items inspired by their favorite cast members while they’re watching.”.
NBCUniversal’s Must ShopTV Ad Innovation, combined with Walmart’s efficient online checkout and powered by the AI of KERV Interactive, recognizes and offers items within a scene.
For example, when the show’s chief steward sets the dinner table, viewers are immediately presented with an opportunity to buy similar tableware directly from Walmart at prices that align with the brand’s reputation for affordability. Additionally, real-time inventory matching ensures all displayed products are available for purchase.
Josh Feldman, CMO at NBCUniversal Media, LLC said “For so long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show. Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”.
Beyond just shoppable ads, NBCUniversal’s suite of commerce innovations, such as interactive Engagement Ads by Brightline, shoppable Pause Ads, and platform experiences, are all geared towards offering fans an accessible slice of the high-end yacht lifestyle.
This partnership marks a strategic move to meld entertainment with social shopping convenience, showcasing NBCUniversal and Walmart’s shared vision of a seamless integration of content and commerce.
