WhatsApp allows Business app users to create ads on Facebook and Instagram that connect to WhatsApp without a Facebook account. It also offers new ways to communicate with clients more effectively.
WhatsApp Business Ads
Very soon, small and medium-sized businesses all over the world will have the amazing ability to manage their entire operations directly on WhatsApp. You can easily create, buy, and publish a Facebook or Instagram ad without leaving the WhatsApp Business app.
WhatsApp explains: “That means no Facebook account required – all businesses need to get started is an email address and form of payment. When people click on an ad, it opens a chat on WhatsApp so they can ask questions, browse products and make a purchase. These ads are one of the most powerful ways to drive potential customers to message them on WhatsApp and this will open new opportunities for WhatsApp-only small businesses that need a simpler way to get started with advertising.”.
The WhatsApp Business app will test a feature for businesses WhatsAppd personalized messages to their customers faster and easier. The messages can be appointment reminders, birthday greetings, or updates on a holiday sale.