New CEO Shares Excitement For The Challenge Ahead

by Ed Abbas

May 15, 2023

Reading Time: 2 mins read

Twitter’s CEO, Linda Yaccarino, shared her excitement on Saturday about helping to improve Twitter under Elon Musk‘s leadership and his vision for a brighter future.

Twitter New CEO

It was Yaccarino’s first tweet since rumors of her being Twitter‘s future CEO began circulating on Thursday. Musk, who has led the company as CEO since he acquired it, named her to the position on Friday.

I am excited to welcome Linda Yaccarino as the new CEO of Twitter!

@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.

Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023

Source (Elon Musk Twitter Account)

Yaccarino, an advertising expert, is taking control of a social media company that has suffered a sharp drop in advertising revenue and is also burdened by a significant amount of debt.

Thank you @elonmusk!

I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together! https://t.co/BcvySu7K76
— Linda Yaccarino (@lindayaX) May 13, 2023

Source (Linda Yaccarino Twitter Account)

After Musk bought Twitter, the company lost 80% of its employees. Advertisers left the platform because they worried their ads would appear next to offensive content. Musk admitted earlier this year that Twitter’s ad revenue has dropped significantly.

Musk has suggested that Yaccarino will assist in the development of an “everything app”.