The Nielsen ONE platform is a step forward in advertising and content measurement since it gives a unified and standardized picture of advertisements across all devices.
Nielsen ONE Ads
On January 11, Nielsen, the world’s foremost provider of audience measurement, data, and analytics, will launch Nielsen ONE Ads to the general public. For now, only the United States will have access to Nielsen ONE Ads, the latest breakthrough in measurement.
Both advertisers of media buyers and media sellers must keep up with shifting demographics and new emerging channels of communication. Measuring advertising campaigns across CTV, Desktop, and mobile, will finally make sense to advertisers, brands, and publishers. With Nielsen ONE Ads, publishers can demonstrate the robustness of their platforms, while media buyers can pinpoint the most cost-effective methods of reaching their target demographics through targeted advertising.
The current industry norm for measuring TV audiences is in the watched minute range, but Nielsen ONE Ads will bring a new way of measurement by estimating audiences at the second level. The industry will benefit from more consistency and comparability across traditional TV and digital media.